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How Perplexity AI Works

How Perplexity AI Works
Hostman Team
Technical writer
Infrastructure

In today's article, we will take a detailed look at the Perplexity AI neural network: we'll explore how it works, how to use it, how it differs from its main competitor ChatGPT, and what opportunities it offers for everyday use.

What is Perplexity AI? 

Perplexity AI is an artificial intelligence-based platform that combines the functionality of a chatbot and a search engine.

The service's architecture is based on the use of large language models (LLMs). When developing Perplexity AI, the creators aimed to provide an alternative to traditional search engines that could help users find accurate and meaningful answers to complex and ambiguous questions.

What Does Perplexity AI Do? 

As previously mentioned, Perplexity is built on large language models. The supported models include Sonar, Claude 3.5 Sonnet, GPT-4.1, Gemini 1.5 Pro, Grok 3 Beta, and o1-mini. With access to multiple models, the neural network can generate accurate and comprehensive answers to user queries in real time.

A key feature of Perplexity is its ability to analyze user queries while simultaneously gathering information from the internet in real time and generating responses with a list of all sources used. You can view sources not only for the entire generated text but also for individual sentences or even specific words.

The Perplexity workflow includes:

  1. Query analysis: once the user submits a prompt (text request), the neural network analyzes its context and content using built-in language models.
  2. Data search: information is retrieved from the internet. The search includes not only articles and text-based data but also videos, social media posts, and user comments. Priority is given to authoritative sources.
  3. Response generation: the collected and processed information is compiled into a single response with citations and source links. Perplexity uses different data models to ensure the response is as accurate and reliable as possible.
  4. Additional functionality (if needed): in Copilot and Deep Research modes, the system refines queries further to deliver more accurate and relevant answers.

Step-by-Step Guide: How to Use Perplexity AI 

Let's explore how to use the neural network in practice. We'll start with the interface and its basic functions, then move on to using prompts to evaluate the results.

  1. Go to the official website of Perplexity AI. You will see the home page.
  2. By default, the interface will be in English. To view available interface languages or switch them, click on the language at the bottom of the page.
  3. The left-hand panel includes the following elements:
    • New Thread button (plus icon) – allows you to start a new conversation or query. In Perplexity, a Thread is a separate message chain that is not connected to previous queries. Useful for asking about new topics.
    • Home button – takes you back to the home page at any time.
    • Discover – lets you view and customize a news blog with trending topics. Users can choose their interests and get fresh, relevant content.
    • Spaces – used for creating and organizing workspaces to group conversations and uploaded files by topics or projects.

The query interface includes:

  • Search mode – the default mode where the AI analyzes the query and generates an answer in real time.
  • Research mode – used for deep analysis and information gathering. It offers a more in-depth report with comprehensive source analysis. This mode takes a bit more time.
  • Model selection – lets you choose one of eight supported AI models. In the free plan, only Auto mode is available, where Perplexity selects the best model based on the query.
  • Source selection – you can choose from Web (all sources), Academic (scientific sources only), or Social (social media and informal sources).
  • File attachments – Perplexity supports uploading files with your query. For example, you can upload a file with Python code to find errors. Supported formats include text files, PDFs, and images (JPEG, PNG). You can upload files from local devices, Google Drive, or Dropbox.
  • Dictation mode – allows you to create queries via voice input. Submission is still manual.
  • Voice mode – enables full voice interaction. You can dictate your query and receive voice responses. Unlike Dictation, Voice mode supports hands-free interaction.

Using Text Prompts 

Let's test how Perplexity AI handles user prompts. 

We'll start with text-based queries and create several different prompts. The first one will test how the neural network handles a complex scientific topic.

  1. First prompt: I'm writing a scientific paper. Write a text on 'Differential Equations.' The text should cover basic first-order differential equations and partial differential equations. The style should be academic.

Image1

As shown in the screenshot, the AI began by explaining what differential equations are. Then, following the prompt structure, it provided a breakdown of first-order and partial differential equations, complete with equations.

Perplexity provides a list of sources used, which are shown in the Sources tab. 

If the query includes a practical task (e.g., solving a math problem, writing a program), the AI uses technical sources and lists them in the Tasks section.

The text is accompanied by numbered source links. Clicking a number opens the relevant page. On the right, a context menu appears, breaking down the highlighted text and showing each part's source. 

You can reuse the AI's response to create a new query. Select a paragraph, sentence, or word, and click Add to follow-up. The selected fragment will be added to the new prompt field.

  1. Second prompt: What is a passive source? Give real-world examples and advice for beginners.

This prompt tests how the AI provides practical advice. 

Image4

As per the prompt, the AI also generated a block of beginner tips. As shown in the screenshots, Perplexity provided detailed examples and actionable advice, completing the task effectively.

Using Files in Queries

Next, we'll test file handling. We create a text file with Python code containing an intentional error (printed instead of print):

print("\nNumbers from 1 to 5:")
for i in range(1, 6):
  printed(i, end=" ")

We save the file as .txt (other extensions like .py or .js aren't supported due to security policies).

Now we ask the AI to find and fix the error. 

Image3

Image Search 

Perplexity AI can both generate and search for images online using text prompts. Let’s search for an image online. 

Prompt: Find an image of rainy London. There should be a telephone booth in the foreground and Big Ben in the background.

Image2

As shown in the screenshot, the AI found a bunch of relevant images. To view more results, go to the Images tab.

Comparing Perplexity AI vs ChatGPT 

Perplexity AI's main competitor is ChatGPT. Below is a comparison table of their key features:

Feature

Perplexity AI

ChatGPT

Primary Purpose

General-purpose tool for various tasks. Suitable for text creation, math problems, academic and educational content.

Same as Perplexity: versatile use including text generation, coding, etc.

Built-in Modes

Search, Research

Search, Reason, Deep Research

Free Access

Yes, but limited: auto model selection only; max 3 file uploads/day

Yes, with limits: restricted use of GPT-4o, o4-mini, and deep research mode

Paid Plans

One plan: Pro at $20/month

Four plans: Plus ($20/mo), Pro ($200/mo), Team ($25/mo billed annually), Enterprise (custom pricing)

Mobile App

Yes (iOS and Android)

Yes (iOS and Android)

Desktop App

Yes (Windows and macOS)

Yes (Windows and macOS)

Hidden Features of Perplexity AI 

Although it may appear similar to competitors, Perplexity has unique features that enhance the user experience:

  • Financial Data Analysis: built-in tools for viewing stock quotes and financial reports, with data from Financial Modeling Prep.

  • YouTube Video Summaries: the AI can summarize videos, regardless of language.

  • Focus Mode: restricts search to academic papers or specific websites for faster, more targeted results.

Advantages 

Key strengths of Perplexity AI include:

  • Real-time data sourcing for up-to-date answers.
  • Convenient source tracking and citation.
  • File upload support in queries.
  • Built-in financial data analysis tools.
  • Two work modes: Search and Research. The Research mode provides deeper, more detailed answers.
  • Integrated voice assistant for prompts and conversations.
  • Image generation and image search features.
  • Built-in YouTube video summarization.

Disadvantages 

Like any neural network, Perplexity AI has its drawbacks:

  • Free plan limitations.
  • Prompt-dependent accuracy: for complex scientific/technical topics, even with many sources, it can sometimes give inaccurate responses.

Conclusion 

In this review, we examined Perplexity AI—a powerful tool built on large language models. It is well-suited for a wide range of tasks and stands out due to its advanced source-handling features and personalized approach.

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The team spends less time on maintenance, plans the budget more easily, and responds to load changes faster. As a result, operating costs are reduced, and infrastructure becomes more transparent and manageable. Hostman Tools for Automation Hostman provides a set of tools that help build automation around the entire infrastructure: Public API. Automatic management of servers, networks, databases, and storage. Terraform provider, for a complete IaC approach: the entire infrastructure is described as code. cloud-init. Allows deploying servers immediately with preconfigured settings, users, and packages. Together, they create infrastructure that can be spun up, modified, and scaled automatically, without unnecessary actions and costs. This is especially important for teams that need to move quickly but without constant overspending. Conclusion Optimizing infrastructure costs is about building a mature approach to working with resources. 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09 December 2025 · 16 min to read
Infrastructure

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A consumer belonging to a specific group subscribes to the topic and reads messages from partitions assigned to it, starting from the required offset. Each consumer independently manages its offset, allowing messages to be re-read when necessary. Thus, Kafka acts as a powerful message delivery mechanism, ensuring high throughput, reliability, and fault tolerance. Since Kafka stores data as a distributed log, messages remain available for re-reading, unlike many queue-oriented systems. Key Principles Append-only log: messages are not modified/deleted (by default), they are simply added. This simplifies storage and replay. Partition division for speed: one topic is split into parts, and Kafka can process them in parallel. Thanks to this, it scales easily. Guaranteed order within partition: consumers read messages in the order they were written to the partition. However, there is no complete global ordering across the entire topic if there are multiple partitions. Messages can be re-read: a consumer can "rewind" at any time and re-read needed data if it's still stored in Kafka. Stable cluster operation: Kafka functions as a collection of servers capable of automatically redirecting load to backup nodes in case of broker failure. Why Major Companies Choose Apache Kafka There are several key reasons why large organizations choose Kafka: Scalability Kafka easily handles large data streams without losing performance. Thanks to the distributed architecture and message replication support, the system can be expanded simply by adding new brokers to the cluster. High Performance The system can process millions of messages per second even under high load. This level of performance is achieved through asynchronous data sending by producers and efficient reading mechanisms by consumers. Reliability and Resilience Message replication among multiple brokers ensures data safety even when part of the infrastructure fails. Messages are stored sequentially on disk for extended periods, minimizing the risk of their loss. Log Model and Data Replay Capability Unlike standard message queues where data disappears after reading, Kafka stores messages for the required period and allows their repeated reading. Ecosystem Support and Maturity Kafka has a broad ecosystem: it supports connectors (Kafka Connect), stream processing (Kafka Streams), and integrations with analytical and Big Data systems. Open Source Kafka is distributed under the free Apache license. This provides numerous advantages: a huge amount of official and unofficial documentation, tutorials, and reviews; a large number of third-party extensions and patches improving basic functionality; and the ability to flexibly adapt the system to specific project needs. Why Use Apache Kafka? Kafka is used where real-time data processing is necessary. The platform enables development of resilient and easily scalable architectures that efficiently process large volumes of information and maintain stable operation even under significant loads. Stream Data Processing When an application produces a large volume of messages in real time, Kafka ensures optimal management of such streams. The platform guarantees strict message delivery sequence and the ability to reprocess them, which is a key factor for implementing complex business processes. System Integration For connecting multiple heterogeneous services and applications, Kafka serves as a universal intermediary, allowing data transmission between them. This simplifies building microservice architecture, where each component can independently work with event streams while remaining synchronized with others. Data Collection and Transmission for Monitoring Kafka enables centralized collection of logs, metrics, and events from various sources, which are then analyzed by monitoring and visualization tools. This facilitates problem detection, system state control, and real-time reporting. Real-Time Data Processing Through integration with stream analytics systems (such as Spark, Flink, Kafka Streams), Kafka enables creation of solutions for operational analysis and rapid response to incoming data. This allows for timely informed decision-making, formation of interactive monitoring dashboards, and instant response to emerging events, which is critically important for applications in finance, marketing, and Internet of Things (IoT). Real-Time Data Analysis Through interaction with stream analytics tools (for example, Spark, Flink, Kafka Streams), Kafka becomes the foundation for developing solutions ensuring fast processing and analysis of incoming data. This functionality enables timely important management decisions, visualization of indicators in convenient interactive dashboards, and instant response to changing situations, which is extremely relevant for financial sector companies, marketers, and IoT solution developers. Use Case Examples Here are several possible application scenarios: Web platforms: any user action (view, click, like) is sent to Kafka, and then these events are processed by analytics, recommendation system, or notification service. Fintech: a transaction creates a "payment completed" event, which the anti-fraud service immediately receives. If suspicious, it can initiate a block and pass data further. IoT devices: thousands of sensors send readings (temperature, humidity) to Kafka, where they are processed by streaming algorithms (for example, for anomaly detection), and then notifications are sent to operators. Microservices: services exchange events ("order created," "item packed," etc.) through Kafka without calling each other directly. Log aggregation: multiple services send logs to Kafka, from where analytics systems, SIEM, or centralized processing systems retrieve them. Logistics: tracking delivery statuses or real-time route distribution. Advertising: collection and analysis of user events for personalization and marketing analytics. These examples demonstrate Kafka's flexibility and its application in various areas. When Kafka Is Not Suitable It's important to understand the limitations and situations when Kafka is not the optimal choice. Several points: If the data volume is small (for example, several thousand messages per day) and the system is simple, implementing Kafka may be excessive. For low traffic, simple queues like RabbitMQ are better. If you need to make complex queries with table joins, aggregations, or store data for very long periods with arbitrary access, it's better to use a regular database. If full ACID transactions are important (for example, for banking operations with guaranteed integrity and relationships between tables), Kafka doesn't replace a regular database. If data hardly changes and doesn't need to be quickly transmitted between systems, Kafka will be excessive. Simple storage in a database or file may be sufficient. Kafka's Differences from Traditional Databases Traditional databases (SQL and NoSQL) are oriented toward storing structured information and performing fast retrieval operations. Their architecture is optimized for reliable data storage and efficient extraction of specific records on demand. In turn, Kafka is designed to solve different tasks: Working with streaming data: Kafka focuses on managing continuous data streams, while traditional database management systems are designed primarily for processing static information arrays. Parallelism and scaling: Kafka scales horizontally through partitions and brokers, and is designed for very large stream data volumes. Databases (especially relational) often scale vertically or with horizontal scaling limitations. Ordering and stream: Kafka guarantees order within a partition and allows subscribers to read from different positions, jump back, and replay. Latency and throughput: Kafka is designed to provide minimal delays while simultaneously processing enormous volumes of events. Example Simple Python Application for Working with Kafka If Kafka is not yet installed, the easiest way to "experiment" with it is to install it via Docker. For this, it's sufficient to create a docker-compose.yml file with minimal configuration: version: "3" services: broker: image: apache/kafka:latest container_name: broker ports: - "9092:9092" environment: KAFKA_NODE_ID: 1 KAFKA_PROCESS_ROLES: broker,controller KAFKA_LISTENERS: PLAINTEXT://0.0.0.0:9092,CONTROLLER://0.0.0.0:9093 KAFKA_ADVERTISED_LISTENERS: PLAINTEXT://localhost:9092 KAFKA_CONTROLLER_LISTENER_NAMES: CONTROLLER KAFKA_LISTENER_SECURITY_PROTOCOL_MAP: CONTROLLER:PLAINTEXT,PLAINTEXT:PLAINTEXT KAFKA_CONTROLLER_QUORUM_VOTERS: 1@localhost:9093 KAFKA_OFFSETS_TOPIC_REPLICATION_FACTOR: 1 KAFKA_TRANSACTION_STATE_LOG_REPLICATION_FACTOR: 1 KAFKA_TRANSACTION_STATE_LOG_MIN_ISR: 1 KAFKA_GROUP_INITIAL_REBALANCE_DELAY_MS: 0 KAFKA_NUM_PARTITIONS: 3 Run: docker compose up -d Running Kafka in the Cloud In addition to local deployment via Docker, Kafka can be run in the cloud. This eliminates unnecessary complexity and saves time. In Hostman, you can create a ready Kafka instance in just a few minutes: simply choose the region and configuration, and the installation and setup happen automatically. The cloud platform provides high performance, stability, and technical support, so you can focus on development and growth of your project without being distracted by infrastructure. Try Hostman and experience the convenience of working with reliable and fast cloud hosting. Python Scripts for Demonstration Below are examples of Producer and Consumer in Python (using the kafka-python library), the first script writes messages to a topic and the other reads. First, install the Python library: pip install kafka-python producer.py This code sends five messages to the test-topic theme. from kafka import KafkaProducer import json import time # Create Kafka producer and specify broker address # value_serializer converts Python objects to JSON bytes producer = KafkaProducer( bootstrap_servers="localhost:9092", value_serializer=lambda v: json.dumps(v).encode("utf-8"), ) # Send 5 messages in succession for i in range(5): data = {"Message": i} # Form data producer.send("test-topic", data) # Asynchronous send to Kafka print(f"Sent: {data}") # Log to console time.sleep(1) # Pause 1 second between sends # Wait for all messages to be sent producer.flush() consumer.py This Consumer reads messages from the theme, starting from the beginning. from kafka import KafkaConsumer import json # Create Kafka Consumer and subscribe to "test-topic" consumer = KafkaConsumer( "test-topic", # Topic we're listening to bootstrap_servers="localhost:9092", # Kafka broker address auto_offset_reset="earliest", # Read messages from the very beginning if no saved offset group_id="test-group", # Consumer group (for balancing) value_deserializer=lambda v: json.loads(v.decode("utf-8")), # Convert bytes back to JSON ) print("Waiting for messages...") # Infinite loop—listen to topic and process messages for message in consumer: print("Received:", message.value) # Output message content These two small scripts demonstrate basic operations with Kafka: publishing and receiving messages. Conclusion Apache Kafka is an effective tool for building architectures where key factors are event processing, streaming data, high performance, fault tolerance, and latency minimization. It is not a universal replacement for databases but excellently complements them in scenarios where classic solutions cannot cope. With proper architecture, Kafka enables building flexible, responsive systems. When choosing Kafka, it's important to evaluate requirements: data volume, speed, architecture, integrations, ability to manage the cluster. If the system is simple and loads are small—perhaps it's easier to choose a simpler tool. But if the load is large, events flow continuously, and a scalable solution is required, Kafka can become the foundation. Despite certain complexity in setup and maintenance, Kafka has proven its effectiveness in numerous large projects where high speed, reliability, and working with event streams are important.
08 December 2025 · 12 min to read

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