What happens if your provider raises prices by 30% tomorrow or if it experiences outages for hours? For companies relying on a single cloud, these aren’t just hypothetical scenarios. They’re real business risks. In this article, we’ll explore why single-cloud strategies often fail, how enterprises currently approach multi-cloud environments, and what to consider when workloads begin to shift.
At first glance, choosing a single provider seems like the safest option. You standardize tools, train your team once, and get discounts for volume. But in reality, all the risks are tied to that one provider.
Migration is rarely swift. Basecamp (37signals) experienced this firsthand: after a decade on AWS and a $7M annual bill, they chose to switch to their own servers. The savings were significant, approximately 60%, but the transition took two years to complete (Basecamp blog).
Outages tell the same story. In December 2021, AWS US-EAST-1 went down in the middle of a business day in New York. Coinbase halted trades, losing more than $10M. Adobe Creative Cloud stopped working for half of its users. Slack couldn’t load files. A single failure froze hundreds of services at once (CNBC).
Even a 99.9% SLA permits up to 8.5 hours of downtime each year—a timeframe most businesses can’t afford. Relying on a single provider also means putting all risk in one place.
If something goes wrong, you can move to another provider, right? At first, a migration may look simple: export workloads here, import them there, and be done in 20 minutes. Many teams start with that expectation.
The reality is different. Full cloud-to-cloud moves often become long and painful projects. Integrations need rewriting, configurations collide, and hidden dependencies surface. Critical workloads stall. For some companies, the process drags on for months; for others, like Basecamp, it extends into years.
That’s why many organizations stay with a provider even when prices rise or outages repeat. Not because they’re satisfied, but because the pain and uncertainty of moving everything at once outweigh the cost of staying put.
The data is straightforward. Flexera’s 2024 State of the Cloud Report reveals that 87% of enterprises already utilize multiple providers (Flexera). The majority, however, don’t do it proactively—they move only after an outage or a painful price increase.
Gartner forecasts that by 2027, 90% of large organizations will distribute workloads among three or more providers (CRN).
What was once an advanced strategy is fast becoming a baseline.
The benefits are obvious. Multi-cloud offers flexibility in choosing services, resilience during outages, bargaining leverage when negotiating contracts, and an escape from vendor lock-in. It’s less about displaying more logos on a slide and more about ensuring your business can keep operating no matter what happens in a single data center.
A smart move into multi-cloud doesn’t mean running everything everywhere at once. The goal is to balance cost with resilience.
There are three typical backup strategies:
Cold backup: Very cheap, but slow to bring online when needed.
Warm backup: A middle ground—costs more, but services can recover faster.
Hot backup: The most expensive option, but workloads are always ready to switch over with almost no downtime.
Most businesses don’t start with hot backups everywhere. Instead, they pick the workloads that matter most, keep them warm or hot, and leave less critical ones cold. Combine this with small pilot workloads and regular audits, and multi-cloud becomes a cost-efficient safety net rather than an overhead burden.
At Hostman, we believe multi-cloud should provide freedom, not extra hassle. Our focus is on developers and teams who want clarity. Pricing is based on RAM and CPU—no hidden charges. The stack includes what teams actually use: managed databases, Kubernetes, Git integration, and a marketplace. There’s no lock-in from unnecessary services.
We also prioritize security—no risky practices like sending passwords via email. And unlike hyperscalers, human support is available 24/7, providing growing teams with the same premium service large enterprises expect.
For companies exploring multi-cloud, this means you can run pilots quickly, test disaster recovery, and scale up without losing clarity.
Multi-cloud isn’t about collecting logos—it’s about resilience and freedom. A single outage can paralyze a business; multi-cloud gives you a safety net.
As the Hostman team likes to say:
If business is a ship, multi-cloud isn’t extra ballast—it’s the second engine.
Start with a cost audit. Test one workload in another cloud. And see how Hostman helps you run faster—with less overhead and more clarity.