Sign In
Sign In

Practical Tips How to Build a Small Business Website

Practical Tips How to Build a Small Business Website
Hostman Team
Technical writer
Infrastructure

For a small business, your website is your primary point of contact with customers. Even if you have a physical location, your website will still be the place you see the majority of your traffic. Last year, 87% of UK customers regularly shopped online.

The trend is similar across the world. Online shopping has seen unprecedented growth in the past 2 years. Even though some of this was due to exceptional circumstances. Customer trust in online retail has grown. That means that online retail continues to grow post-pandemic.

This gives small businesses a great opportunity to establish themselves in the ecommerce market. The same statistics we quoted above showed a 36% overall growth in the UK's online retail market in 2020.

Why Getting Your Website Right Matters For Small Businesses

Without a huge marketing budget to rely on, a small business has to take care to optimize its website for discoverability. Organic searches and word-of-mouth will be the key to your small business’s growth.

This means that it’s important to work on both the presentation of your website (What your customers see.) As well as the backend optimization (What a search engine algorithm looks for.)

A quality user experience will help you get word-of-mouth recommendations from satisfied customers. A website that performs well technically and ranks well for SEO values will get you that all-important organic search traffic.

In a crowded market, having a well-optimized website can help your small business stand out. According to research by Google, bounce rates increase exponentially as load times increase. Up 32% going from 1-3 seconds and up a staggering 90% when going from 1-5 seconds.

You can see how important a functional website or app is to close a sale. As a new business, you might not know where to start with website building. We’ve compiled this guide to tell you everything you need to know, from the basics to more advanced tips for success.

Where To Start With Website Building

If you’re building a website from the ground up, you need to start by setting out your objectives. Your business will have its own specific needs, so focus on what you want your website to achieve.

Then, you need to consider the basics. Start with what platform you’re going to develop your website on.

Platform

When you’re choosing a platform to develop on, you have one key decision to make first. Do you want to be in full control of your website, using a solution like WordPress.org? Or do you want a third-party hosted option with help from experienced website builders?

It’s an important choice. One option is not superior to the other. If you have talented web developers in your business, then you might want more control and customization. If you just want to get a website off the ground quickly, then outsourcing some tasks makes sense.

Budget Planning

Much of your decision-making as a small business will be limited by your budget. Make sure you know your budget and forecast your website development spend. It can be more costly to build a website from scratch initially. But you’ll save ongoing costs in the long-term.

All-in-one platforms offer more convenience for businesses that are less familiar with ecommerce. If you don’t know your stackflow from your development tools then this is the option for you. They come with management fees or subscription plans that enable long-term support for your website.

If you choose to build from scratch, you will still need to consider a domain or server host. There are also ongoing costs associated, so plan accordingly. You can expect basic benefits like SSL certificates, a free domain name, and built-in security as standard.

You should also consider what tools will integrate with your platform when planning budgets. Can it interact with your remote work software? Will it integrate with the best tools for affiliate marketing? Keep questions like these in mind.

Content Strategy

Just having a website isn’t enough to drive traffic to your business. You need to offer content that appeals to your core demographics. Depending on your business this could be blog content, youtube tutorials, viral TikTok content, or whatever your audience wants.

If you don’t know where to start with a content strategy then look for the best-in-class examples in your market. If you want your content to stand out, look at the examples from the best personalization websites.

8 Practical Tips For New Website Builders

So you know how to get started with web development. But now you’re off the ground, how do you optimize your website for success? Here are eight of the best tips for new websites to focus on.

Domain Names & Discoverability

What’s in a name? For an ecommerce business, a lot. Having a simple and easily searchable domain name can make a big difference to your site's discoverability. There are several online options for domain name generators, like GoDaddy, BNG, and InstantDomainSearch.

Aim for something simple but unique. Registrations of shorter domain names increased 26% in 1 month in October 2021. The same statistics show that descriptive domain names (like “mybusiness.myarea”) are on the rise, too.

Think of it this way, a clothing retailer in Hampshire might choose a domain like “hampshire.clothes” or “clothing.hampshire”. It’s simple, descriptive and targeted at your local audience.

SEO Optimization

This is one of the most important factors for a new website to get right. Search Engine Optimization (SEO) means how easily your content can be understood by search engine algorithms.

This is how search engines like Google rank the content you see when you put something into the search bar. If you’re not already aware, the majority of all organic search traffic on the internet comes via Google. This means it’s vital for an SME to understand SEO.

There are several tools you can use, both paid and free, to get started with SEO optimization. Google Analytics will let you keep track of your site’s ranking and your market’s keywords. Tools like Clearscope will let you analyze the SEO optimization of your written content.

Simple Yet Eye-Catching Design

The next two things you need to account for will make up your users' first impressions of your site. The first is the visual design. It needs to be appealing, clean, and easy to navigate. Having a clear call to action on each page is a good start.

There are thousands of WordPress blogs out there and even more ecommerce sites. Avoid overly generic designs and let the personality of your brand show on each page. This means maintaining consistent visuals, tones and fonts, among other things.

Performance

The second aspect that makes up a user’s first impression is performance. If your site is slow to load, you’ll lose a lot of business. Interactive elements and visually vibrant ads are great sales tools, but not if they come at the cost of your site’s performance.

You might remember earlier, when we mentioned that slow load times increase bounce rates. It’s hard to overstate just how important this factor is. Any load time over 1-2 seconds is likely to cost you business. At 10 seconds, bounce probability is increased 123%.

Functionality

Remember that your customers will view your website through different channels. Even if you have a separate mobile app, some customers will still use your website on mobile, tablet and desktop.

There are several third-party mobile testing services you can use to make sure your app or website is ready for every market. Performance and Functionality are also factors that search engine algorithms use to rank your pages

Internal Links & Calls to Action

Avoid content dead-ends on your website. You don’t want to stuff your content with links, but you do need to make sure users can easily navigate around your site with a few clicks. Backlink to relevant content and always have a way for users to get back to your homepage instantly.

Having a strong call to action in relevant content can help convert browsing users to customers as well. It’s a win-win for SMEs as you can make this a part of your content strategy.

If you post relevant content in your blog or on your channel, you direct interested users to your site. They see the relevant call to action for your service and it’s already something they’re aware of or interested in. This leads to higher conversion rates than blanket marketing.

Enable Social Sharing

Here’s a free marketing tip that some small businesses are still missing out on. Enable social sharing on all of your content. If users enjoy your videos or your blog posts, give them a one-click way to share them on Twitter, Facebook or whatever social channels they use.

Testing & Implementation

Before you launch your website into the wild, you’ll want to test it. In fact, with development, it’s often a good idea to implement a testing-in-production strategy. This way, you can keep track of any issues as you finalize your designs and speed up the release of your final build.

Once you’ve published your website, released your ecommerce app, or both, you’ll need to keep testing. Refine your designs and your marketing as you go, for the best results.

Crowd testing methods like beta tests and early access builds can be a good way to source user feedback. These give you useful insight into your users’ needs as well as to help identify bugs that could occur in a live environment.

Conclusion

You have a lot of decisions to make when you’re building an online business. Both big and small choices matter. The specific details of your website can be a make or break factor for your success.

Don’t let the small details pass you by as you focus on big-picture questions like “Should I choose cloud hosting or physical servers?” Make sure your website is optimized and your sales portal is accessible, or all your marketing efforts won’t achieve much.

Author: Matthew Cooper - Marketing Automation & Operations Manager, Global App Testing

Matthew Cooper is the Marketing Automation & Operations Manager at Global App Testing, a best-in-class mobile usability testing software company that has helped top apps such as Facebook, Google, Microsoft, and Craigslist deliver high-quality software at speed all over the world. Matthew has over 14 years of experience in the I.T Networking, Software & Services Industries. He is highly skilled in Search Engine Optimization (SEO), Content Marketing, Digital Advertising, Social Media Management, WordPress, Email Marketing, Marketing Automation, CRM, and People Management. You can find him on LinkedIn. He has also written content for Affise and BigCommerce.

Infrastructure

Similar

Infrastructure

10 Best Python IDEs and Code Editors 2024

Python IDE (Integrated Development Environment) An integrated development environment (IDE) is a package of software tools and capabilities designed to help developers write code. An integrated environment containing tools for code editing, debugging, testing, and other development tasks is usually offered by Python IDEs. These environments provide capabilities like code completion, syntax highlighting, and project management and are intended to make the development process more efficient. Python Code Editor A code editor is a more basic tool designed mostly for editing code. Code editors are quick, light, and very configurable, even though they might not have all of the sophisticated capabilities of IDEs. Code editors are frequently chosen by developers due to their speed and ease of use. Code editors can be used with a variety of programming languages, and they frequently allow plugins or extensions that offer features unique to Python development. Choosing the right Python IDE (Integrated Development Environment) or code editor is important and will have a big influence on how you build applications. Here are key factors to consider when making your choice: Usability Consider on the general usability and user interface. Especially for beginners, a straightforward and user-friendly integrated development environment (IDE) or code editor can increase productivity. Features and Integrated Tools Explore the functions that the code editor or IDE has to offer. Syntax highlighting, code completion, debugging tools, version control integration, and support for virtual environments are examples of standard characteristics. Project management features, testing frameworks, and build systems are examples of integrated tools. The IDE's built-in tools can help you optimize your productivity. Flexibility  Think about if plugins or extensions are supported by the code editor or IDE. With flexibility, you can easily incorporate third-party products and alter your environment to suit your unique requirements. Compatibility Select an IDE or code editor that is cross-platform compatible. This ensures a consistent experience if you are working on different operating systems.  Language and Community Support Make sure the tool has top-notch Python support. It may seem apparent, but selecting a tool that is tailored to Python development requirements is essential Consider the community's strength and the developers' level of support. A thriving community guarantees easy access to extensions, tutorials, and help, and continuous support keeps the tool updated. Performance Assess the IDE's or code editor's performance, paying particular attention to how well it handles the quantity and complexity of your projects. Verify that the tool functions properly on your workstation. Cost Think about how much the IDE will cost. Some can only be used with a license, but others are free and open source. Determine whether the features, given your needs and budget, outweigh any related costs. Version update and maintenance To ensure compatibility with the most recent Python versions, introduce new features, and repair issues, regular upgrades and maintenance by the developers are necessary. Customization Being able to customize the setting to what you prefer can have an important effect on how comfortable and productive you are when developing. 10 Best Python IDEs and Code Editors in 2024 Here are the popular Python IDEs and code editors:  PyCharm Spyder Eclipse PyDev IDLE Wing Here are the best Python Code Editor:  Emacs Visual Studio Code Sublime Text Atom VIM Safe and scalable Virtual Servers and VPC PyCharm PyCharm is widely regarded as the finest IDE for Python developers, with the majority of professional developers using it in various industries. It is a cross-platform IDE created by the Czech company JetBrains. One really useful aspect is that it provides daily advice to help you become more knowledgeable about how to use it more effectively. There are two versions available: the professional version requires payment, while the community version is available for free. Here are a few other features of this IDE. PROS: Code completion, syntax highlighting, debugging tools, testing support, and integration with well-known web frameworks Intelligent code assistance Built-in testing tools Powerful debugger CONS:  Learning curve. PyCharm might have a steeper learning curve compared to simple editors.  Cost for professional version  Start-up time might be longer than a lighter weight editor.  Spyder Another excellent Python-based cross-platform and open-source IDE is called Spyder. It is the lightest Python IDE and goes by the name Scientific Python Development IDE. Data scientists who are proficient in integrating Matplotlib, SciPy, NumPy, Pandas, Cython, IPython, SymPy, and other open-source software are the primary users of it. It has some nice advanced features including edit, debug, and data exploration, and it comes with the Anaconda package manager distribution. Here are a few other features of this IDE. PROS:  Designed for Scientific Computing. Interactive Console. Integrated Variable Explore. Matplotlib Integration. NumPy and SciPy Integration. CONS: Heavy Resource Usage. Not as Lightweight as Simple Editors. Limited General-Purpose IDE Features. Eclipse PyDev Combining the Eclipse IDE platform with the PyDev plugin, Eclipse with PyDev is an integrated development environment (IDE) for Python development. First popularized in the Java programming community, the Eclipse IDE is an open-source, extremely extendable IDE. On the other side, Aptana Inc. created PyDev, an Eclipse plugin for the Python IDE. PROS: It is compatible with a number of programming languages, and PyDev easily interacts with it to offer Python development features. It supports Django, a popular Python web framework. Integrated debugger. CONS:  Some users might find the learning curve more challenging, particularly those who are unfamiliar with the Eclipse IDE or who would rather use lighter, more straightforward editors. It can be resource-intensive, particularly for larger projects. Challenges with Customizing Interfaces. IDLE IDLE is a specialized software or platform for creating Python apps. It is a feature-rich editor for writing, editing, and running Python programs. It can also be used to run single statements, much like the Python Shell. IDLE for Python would be quite beneficial, particularly for novices.  Notable features include call hints, code context, auto-indentation, basic syntax highlighting, and auto-completion of the code. There is a debugging tool included as well. One of IDLE's fundamental functions is Stack Viewer, which aids in tracking down the fault or exception that was encountered. Customizing fonts, keys, extensions, highlights, and other elements is also possible. IDLE is freely available and open-sourced. PROS: Lightweight and simple. Bundled with Python. Provides basic features such as syntax highlighting, code completion, and an interactive Python shell. CONS:  Limited features for advanced development. Limited customization options. Lacks advanced project management features. Wing An integrated development environment (IDE) made especially for Python is called Wing. It is produced by Wingware and is renowned for its emphasis on giving Python developers access to an effective toolkit. PROS: Well-known for its powerful interactive debugger. Provides strong code intelligence capabilities, such as syntax highlighting, code navigation, and intelligent auto-completion. Allows for customizations and expansion via scripting. CONS: It is a commercial product that needs a license to use its full-featured Professional edition. Users may experience slower performance and increased memory usage for large projects or less powerful machines. Emacs Emacs was founded by Richard Stallman in 1976. The software is completely customizable, free, and compatible with all systems. For customization, Emacs leverages a version of the robust Lisp programming language; for Python development, a variety of customization scripts are available. PROS: It comes with an integrated package system (package.el) that makes it simple for users to add and manage packages, increasing the editor's capabilities. It has several powerful text editing tools, such as numerous built-in commands, comprehensive keyboard shortcuts, and sophisticated search and replace. It allows users to customize virtually every aspect of the editor by writing scripts in Emacs Lisp. CONS: It has steep learning curve It can be resource intensive when working with large files or complex tasks. Its unconventional interface deviates from the norms of contemporary apps by largely depending on keyboard shortcuts. Visual Studio Code A highly customizable, lightweight code editor developed by Microsoft, with a vast selection of extensions and excellent Python support. PROS: It provides a large marketplace of extensions and supports a broad variety of programming languages right out of the box. It has strong code editing tools like code navigation, syntax highlighting, and IntelliSense (code completion). Integrated Git Version Control. CONS: Customization complexity It can consume a large amount of system resources when working with large projects or multiple extensions. Users with less powerful computers can run into performance problems. Sublime Text A complex and well-liked text editor for prose, markup, and code editing is called Sublime Text. It is renowned for its quickness, ease of use, and wide range of customization possibilities. Will Bond and Jon Skinner created Sublime Text. PROS: Known for its speed and performance. It supports a wide range of plugins and extensions. It introduces the concept of multiple selection, that allows users to make changes in various sections of a document simultaneously.  CONS: It is not free. It has less frequent updates. It has limited integrated tools. Atom GitHub created the open-source text editor Atom. It is renowned for having an up-to-date interface and being extensible and flexible. Since Atom is meant to be a hackable text editor, users can add new features and personalize the program with a variety of packages and themes. PROS: Open source and free. Modern and user-friendly interface. Highly extensible and customizable.  CONS:  Slower start up time. Less mature ecosystem and packages and themes.  Limited built-in features. VIM Vim is a cross-platform, open-source text editor. On macOS and UNIX computers, it comes pre-installed; however, you must download it for Windows. This text editor functions both as a stand-alone program and as a command-line interface. PROS: It allows for quick navigation, editing, and manipulation of text using keyboard shortcuts. It is highly customizable and extensible. It is easily accessible on a variety of servers and development environments because it comes pre-installed on many Unix-like systems. CONS:  It is not beginner-friendly. Limited out-of-the-box features. Steep learning curve. In a nutshell, IDE offers a full suite of tools for coding, testing, and debugging, whereas a code editor is solely designed for editing code and is typically more lightweight and adaptable. Depending on personal preferences, project objectives, and the difficulty of the development activities, one can choose between an IDE and a code editor.
02 February 2024 · 10 min to read
Infrastructure

Differentiating Static And Dynamic Websites

Creating a website for a business or organization can present many challenges. What sort of content should be included? While browsing, how will mobile apps affect functionality? And crucially, you need to decide whether your business’ needs are best suited by a static or dynamic website. This article will help you decide which type of website is best for your purposes. We will lay out the advantages and disadvantages of each kind of website to help you differentiate and decide between the two. What’s the difference? When the internet was still in its infancy, the only type of website you’d be able to find were static websites. If you wanted to change or update something on your site, a human web developer would need to change the code directly. But as technology progressed, web developers began to create dynamic websites. These are websites that can dynamically access and display content when requested. Not every website needs to be dynamic, but some static websites can use dynamic functions to create a kind of hybrid of the two. An example of this kind of hybrid site would be a website for a vacation resort that integrates local weather forecasts into its homepage. For some, a well laid-out static website is sufficient for their business’ needs. It really depends on the purpose of your website and how much flexibility you need to provide the user. Code and delivery A website with static code will not change unless a web developer edits it. On the other hand, a dynamic website is built by accessing a database to deliver content in real-time. Static web pages are pre-rendered for the user and look the same no matter from where or how they accessed. The web developer can know exactly what the user will see when they arrive at the website. Meanwhile, a dynamic page is generated by a server. It can also look different depending on the location from where it would be accessed to which browser is being used. Static Websites A static web page, also known as a flat page or stationary page, is usually coded in HTML, CSS, and Javascript. Static web pages, also known as flat or stationary web pages, are essentially a viewable document only editable with the right coding skills. Regardless of where the page is accessed from, or who is accessing it from the host server, the page appears the same as when it was originally created. In order to make your static website go live easily, you can deploy it with tools such as Hostman. Let’s take a look at some pros and cons of static websites. Pros Simple to set up: Static websites present far less complexity than their dynamic counterparts and so are easier to set up. There is a wide range of website builders that can help you do this. Speedy process: The ease of setting up static web pages means that it’s a speedy process. If you need to get something up in a hurry, static websites might be the best choice for you. Lower Costs: The simplicity of static websites means they tend not to take up a lot of space. The result is that they are cheaper to host. Stability: As the content on a static website is unchanging, it’s far less likely to malfunction. This makes usability testing a breeze. Performance: The simplicity and stability of static web pages allow them to load quickly for the user. This quick performance is a result of the efficient coding languages used to create them. More Secure: Without the need to utilize third-party software, databases, or a CMS (Content Management System, more on that later), static websites allow for fewer potential vulnerabilities than a dynamic website. Cons Updates: Without the prerequisite coding skills, updating a static website is difficult. A web developer would likely be required, eating into your initial setup savings. Limited: It’s entirely possible to build a larger static website, but that would be a long and labor-intensive process. This is because each time a new page is required, it needs to be built from scratch. A template can help, but that will only get you so far. Tired content: Without giving visitors to your website a reason to return, you may find traffic numbers stagnate. Static websites are less well suited to the adding of lots of fresh content to keep users coming back for more. User Interaction: Static websites don’t provide opportunities to engage with active, up-to-the-minute content. Ongoing costs: As your website grows, if the static model is what you’re sticking with, you’ll require a larger team to manage it, therefore increasing costs. On mobile: A static website that looks fantastic on a laptop may not appear so well on a mobile device. According to Statista, 56.89% of global internet traffic was through mobile devices as of February 2022. Dynamic Websites Written in more complex programming languages such as CGI, Ajax, or ASP, dynamic websites are presented to users with the help of databases. Users can experience a dynamic website differently depending on a number of factors. A user looking at a website through Safari on an iPhone versus one viewing through Chrome on a laptop may see different content, better tailored to them individually. What is a CMS? Content Management Systems are vital software for the functioning of dynamic websites. They allow multiple users to publish or edit content on the site. A CMS is often essential to ensuring quality user experience on a dynamic website, and can be used to schedule content posts for a later date and edit old content. It’s well worth considering if a CMS might be useful for your business’ website. If you do, ensure whichever one you choose has undergone rigorous software application testing. Let’s now take a look at some of the pros and cons of dynamic websites. Pros Easy updates: It is much easier to update dynamic websites, which is a significant advantage. With the help of a CMS, multiple people within an organization can contribute without any specialist coding experience. More volume: Thanks to the way dynamic websites are structured, it is much easier to provide much more content than possible with a static website. You can offer hundreds of searchable pages and drive more traffic to your website. Just make sure you have the best database management tools to help you. Sleek design: Dynamic websites allow an organization to put on a more professional face when compared to static websites. This type of website also provides increased flexibility for design choices. Tailored Content: By taking advantage of cookies, demographics, and keyword research, a dynamic website enables you to present content that will most appeal to different groups of users. The website is able to recognize if you’ve got a new visitor and even present special offers for new potential customers. Mobile device optimization: As a dynamic website can recognize the type of device being used to access it. It can also adapt to present itself just as well on a mobile device as on a laptop or tablet. Discoverability: More content and a great design makes your website easier to find. A dynamic website, in tandem with good keyword research, brings higher traffic volumes. If discoverability is a priority for your organization’s website, it’s well worth taking the time to learn what is keyword research? Cons Start up cost: You will have to outlay more in the early stages. Even so, ongoing maintenance and updates are fortunately easier and cheaper than static websites. 404: Errors are more likely with a dynamic website. This is a result of the way it needs to access outside databases and shows why testing is vital. For advice on how to mitigate this, head on over to Global App Testing. Security Concerns: By using outside applications and databases, your site is exposed to a greater risk to security. Load times: Due to increased complexity and more content, it’s likely that a dynamic website will be slower to load. Be wary that this can cause visitors to leave. Choices Now that you’ve seen the differences between static and dynamic websites, you need to decide which is best for you. For a small organization whose requirements amount to an online brochure, a static website might make the most sense. These days, having a website is essential for a small business. As long as you don’t need to constantly update content, a static website might be the way to go. For a larger organization, especially one that operates mostly online, a dynamic website can offer the flexibility and room for growth that you will require. For example, a business offering a commercial phone system would want to reach a variety of customers with tailored content presented in a sleek, professional way. A hybrid approach may be best suited for some organizations. A website for a tour operator, for example, may have a lot of content that doesn’t change very often, and use static web pages to feature this content. They would be well served to also set up dynamic elements to the website to reflect changing accommodation and transport costs. Expertise Whichever approach suits your purposes best, ensure you have the right people to help. There are many services and web developers available to help you deliver a quality experience for your website visitors. Choosing the right approach, and executing it well, will give you an edge in attaining online success. Author: Kate Priestman - Head Of Marketing, Global App Testing Kate Priestman is the Head of Marketing at Global App Testing, a trusted and leading end-to-end functional testing solution for QA challenges. Kate has over 8 years of experience in the field of marketing, helping brands achieve exceptional growth. She has extensive knowledge on brand development, lead and demand generation, and marketing strategy — driving business impact at its best. Kate has laso written for sites such as Stackify and Smith. You can connect with her on LinkedIn.
25 December 2023 · 8 min to read
Infrastructure

3 Key Core Software Development Metrics For Success

Defining success in software development is a complex and multifaceted task. Inevitably, each software project will measure success in different ways. In a sector known for high performance and workplace productivity, clearly defined metrics have been key to the success of projects large and small. An insightful metric lets developers know what’s expected of them and allows you to judge the quality of a software product. There are countless technical metrics for performance, reliability, and security that developers can use to determine the success or failure of a piece of software and compare this to the competition. As well as technical metrics, which lend themselves to automation and require the most input from coding teams, there are also business process-oriented and more customer-centric metrics that assess the user experience of a piece of software. When initiating measurement procedures, just be sure to avoid using metrics to set targets arbitrarily. Instead, use them as a measurement of the health of processes and their results to seek improvement in discussion with the relevant teams. This article covers three key metrics that can be measured to assess the success of a software development process from a whole-project perspective. Source: pixabay.com 1. Customer Satisfaction Arguably the ultimate measure of success in software development is how satisfied and engaged end-users are with the final product. This includes responses to the initial release of a piece of software, but you should also keep track of how customers experience updates and patches. For Software as a Service, or on-demand software products, you will need to measure customer satisfaction with the performance of your technology continuously. Customer satisfaction can be understood through the completion of surveys. A widely employed and respected metric for customer satisfaction is the Net Promoter Score (NPS), a customer loyalty and satisfaction measurement taken by asking customers how likely they are to recommend your product or service to others on a scale of 0-10. NPS is calculated as a value ranging from -100, indicating no customers would recommend a product to others, to +100, meaning all customers would be likely to recommend. Of course, NPS alone is of relatively little use as a pointer for further improvement. To get the most out of customer surveys, the results need to be contextualized. For example, if you’re attempting to measure the success of a voip solutions for small business, additional information such as whether the customer is using the best VoIP router or not is also needed. For this reason, consumer surveys rarely only ever collect an NPS but will also ask other questions. The best surveys provide space for recommendations that can’t be communicated quantitatively. Continuing with the VoIP example, if customers were happy with general software performance, but most also wanted call recording functionality, metrics alone wouldn’t pick up on this. Source: pixabay.com 2. Test Coverage Test coverage is a sort of meta-metric that determines how well an application is tested against its technical requirements. Although related, test coverage differs from code coverage, in which the idea is to measure the percentage of lines and execution paths in the code covered by at least one test case. While code coverage is the responsibility almost exclusively of developers, test coverage is a more holistic metric that belongs to any comprehensive quality assurance program. The collation of both test coverage and code coverage data is amenable to different types of testing technology that uses scripted sequences to examine the software and then reports on what’s been found. Software engineers will frequently refer to test coverage when they really mean unit test coverage. Unit tests assess very small parts of an application in complete isolation, comparing their actual behavior with their expected behavior. This means that, when unit testing, you don’t typically connect your application with external dependencies such as databases, the filesystem, or HTTP services. On the other hand, true test coverage tells you how much of your codebase is covered by all types of tests—unit, integration, UI automation, manual tests, and end-to-end acceptance tests. It’s a useful way to reveal quality gaps, and low test coverage is an indicator of areas where your testing framework needs to be improved. Source: alisterbscott.com 3. Escaped Defects Software quality assurance is a process that checks that all software engineering processes, methods, activities, and work items are monitored and comply with the defined standards. Deploying a quality assurance plan for your software product requires open communication across multiple teams. Many software developers will use a cloud communications platform like a voicemail service for business to facilitate remote collaboration. But with remote work more widespread, the quality of software quality control mustn’t lapse. Engineers should adapt and make their quality control procedures more stringent and metric-based. Ultimately, buggy or defective software is bad software. Measuring the number of bugs discovered after release is a good way to keep track of your quality assurance program. A high or increasing number of escaped defects can be an indicator that you’re not testing enough or that you need to implement some extra performance review prior to releases and updates. Depending on whether your company is a start-up or a well-established software developer, you will have different quality assurance mechanisms and defect detection checks in place. Just be sure not to cut corners with this vital aspect of software development. If faulty or glitchy products go to market, the damage it does to your reputation can take years to overcome. And Finally Remember that these three metrics are intended to be helpful for allowing you an overview of your entire development cycle. As part of an overarching business strategy, they will need to be aligned with the processes of individual teams who will each have their own standards by which they measure success. The only way to do this is to have the best project management procedures in place and great team communication. These should allow your entire software development process to knit seamlessly together. Author: Grace Lau - Director of Growth Content, Dialpad Grace Lau is the Director of Growth Content at Dialpad, an AI-powered cloud communication platform that enables streamlined whiteboard app and contact center outsourcing. She has over 10 years of experience in content writing and strategy. Currently, she is responsible for leading branded and editorial content strategies, and partnering with SEO and Ops teams to build and nurture content. Here is her LinkedIn.
24 June 2022 · 6 min to read

Do you have questions,
comments, or concerns?

Our professionals are available to assist you at any moment,
whether you need help or are just unsure of where to start.
Email us
Hostman's Support